Audience Analysis
I am targeting potential partners. More specifically, commercial business’/owners who could become Sponsored by Grace partners.
The nickname I have given the public(s) that speaks to its demographics and psychographics is the Innovators, or Doers.
Throughout the city of Jacksonville collectively it is made up of an estimated 70,000 owned companies. I am looking to specifically target those commercial business owners who make up the 32224-zip code area. In this targeted area, the largest share of owners is composed of individuals in the 45-54 age bracket making up 21% of all business owners.
The targeted public typically has a college education if not higher. Of the 25% of owners that fall under the 45-64-year-old bracket, 26% percent of them have at least a completed bachelor’s degree or higher. In the age bracket ranging from 35-44 years old, 31% have a completed bachelor’s degree.
Within these demographics, the average business owner with a bachelor’s degree is earning an estimated annual income of $46,000. These business companies/owners are family oriented and the backbones to their family households.
I consider this public the “Doers” or “Innovators.” They are the kind of individuals who are always taking in new information and seeking new opportunities. They are most interested in new ideas and technologies, or anything that is going to help build and grow their company.
Business owners are very future oriented. They are very dedicated to making each new day better than the last by doing things that bring them that much closer to accomplishing set goals. This public is very structured in the way they do things, but always welcome new proposals.
The audience being targeted are the kinds of people who want to be good and do good. Wanting to be able to help in making a difference and positive impact within their community.
Commercial companies and business owners are always seeking the public for their information. With how technologically advanced we are becoming, everything is becoming more media based. In order for companies and industries to expand and stay ahead of the game, a good source sought out is what’s going on in the media. “The happening.” Individuals will often find themselves questioning what the newer generations are in to in hopes of assimilating their next move accordingly. Business owners and companies also seek information through the business news pages, in order to keep up with what it is happening within their industries in Jacksonville. Companies are always seeking out their next best opportunity.
